Various surveys and estimates over the years have suggested that around one or three out of every five internet users browse with ad blockers. But it’s unclear how many stumped YouTube users have chosen any of those routes, due to the limited tracking. Cologne-based Eyeo, which operates Adblock Plus, AdBlock, and uBlock, even enables AdBlock users to allow ads for just certain YouTube videos or creators. Some ad blockers can be deactivated for specific websites, and users can also disable them instead of completely uninstalling. To protect users’ privacy, many ad blocker providers don’t track usage directly, but Chrome’s extension store provides the basic installation and uninstallation statistics. Subscribers grew as people realized AdGuard’s paid tools remained unaffected by YouTube’s clampdown.Īnother extension, AdLock, recorded about 30 percent more daily installations and uninstallations in October than in previous months, according to its product head. But as at Ghostery, installations also surged as others looked for relief, reaching about 60,000 installations on Chrome on October 18 and 27.
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